Growing up in the 60s, nearly every household boasted a collection of board games. My own family owned “Sorry,” “Clue,” “Concentration,” “MouseTrap,” The Game of Life” and of course, “Monopoly,” the popular board game where you could learn how to buy real estate, collect rents and build hotels. “Monopoly” was especially fun as it is set in the storied East Coast beach community, Atlantic City, which is where I grew up.
Board games were popular back then and they are again today, especially in beach vacation towns where they give you something to do when it rains.
Seaside-Opoly is a new board game released in July 2019 showcasing the favorite landmarks and most well-known parts of Seaside. According to its manufacturer, Late for The Sky Productions, people outside of Seaside know little or nothing about Del Rey Beach or The Prom, but if you’re from Seaside or have spent any time in Seaside, just seeing those place names, or actually being one of those place names, is a thrill.
If you’re wondering how the city of Seaside came to be a game, Bill Schulte, a principal of Late for the Sky, said the company researched multiple cities and communities in Oregon to make a very localized game.
“We always make sure the locals love their town before we take on a project,” he said, although he didn’t specify how that love was measured. “We make the content as authentic as possible. To reach as many people as we can, we launch the sales exclusively at the local Walmart store. Naturally Walmart likes to connect to their local customers, and everyone appreciates the fact the games are made in the USA.” He said other Oregon cities are on the drawing board for game development and manufacturing.
Seaside-Opoly is made in Cincinnati. As far back as 1985, Late for the Sky began creating licensed collegiate board games with a property-trading theme. The company has no affiliation with Hasbro, the makers of Monopoly.
The company is proud to say they produce a completely earth-friendly product. All of the paper involved in making their games is recycled. The fiberboard used in making the set-up boxes and game boards is recycled material. Late for the Sky is an alcohol-free printing operation that uses only soy-based inks. Corn-based shrink wrap is currently being used, and will soon replace all petroleum-based shrink film. Plastic game trays that hold game parts, currently a high-impact styrene, are being replaced by a water-bottle-grade #1 recyclable material. The metal game tokens are being transitioned from lead-free pewter to zinc. Recycled glass is becoming an alternative to styrene “house and hotel” game pieces.
Property locations featured in the Seaside-Opoly game were in part informed through public access sites like Google Maps and Trip Advisor.
“We also relied on information through the local chamber of commerce and a Walmart sales rep who knows the region,” said Michael Schulte, the marketing manager for Late for the Sky. “We took our notes and compared them to theirs.”
Featured in the game are outdoor family attractions such as the Lewis and Clark Trail, Quatat Park, the End of the Trail statue at the Turnaround, as well as food attractions including Ruby’s Roadside Grill and the Pig ‘N Pancake.
No one from Seaside’s city government was contacted regarding the making of the game. Mayor Jay Barber called it “a good marketing tool for the city.”
So far, Seaside-Opoly has been launched exclusively at the Walmart in Warrenton. It retails for $19.98.
Looking for a useful, fun gift for your Seaside beach house? This could be it.