In February, I told you about a new website the Visitors Bureau had just launched. Our most visible asset — with more than 300,000 unique visitors every year — had received a complete facelift and we were just starting to show it off. The project, which came on the heels of our fall rebranding effort, was only a fraction of the way done though. Late last month phase two went live, and with it came the additions we’d been anxiously awaiting.

The initial launch comprised our most critical and popular content. Items like “things to do,” our “tide tables,” “virtual visitor guide,” and “events calendar” were huge draws for us and we could not launch a new website without capturing our core strengths. Up to 50,000 people a month will access our site during the peak season and we had to make sure we were placing the most critical content front and center.

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