Seaside, by the buttons

Stickers capture the spirit of Seaside.

Throughout 2016 and into early 2017, I’ve occasionally written on the new branding and marketing tactics we’ve been rolling out. Our new look officially launched in early 2016 with a new website, followed by fresh print and digital advertisements. But we were far from complete and had many other things on the horizon – including some fun new buttons I’ll get to in a moment.

Since those first ads were developed, we’ve created window clings to assist in the promotion of our smart phone app around town. In coordination with our magazine publisher, we’ve also helped put together two newly designed issues of the Seaside Visitor Guide. Included in the branding overhaul has been a merchandise guide. With this tool in hand, area merchants are encouraged to create t-shirts, towels, bags, coffee mugs or just about anything else you can think of to put our fun iconography on. One of the most recent tools was a brand amplification toolkit, also designed with Seaside businesses in mind.

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