A promise is a promise — and when Wyndham senior area vice president Richard Wieczerzak told employees he would jump into the ocean if they met his sales goals, he meant it. “We’ve made a commitment to the team and if I achieved that goal, I agreed to take a dip,” he said as he walked the sandy beach in a blazer and slacks on a 54-degree morning, ready to bear the chilly waters fully clothed.

Wyndham employees from throughout the region joined him on the beach to celebrate the goal-breaking moment for Seaside’s vacation and timeshare hotel. Seaside was first in regional sales of all West Coast destinations.

The event coincided with the consolidation of the corporation’s timeshare business in the creation of a new company, Wyndham Destinations Inc., which began trading on the New York Stock Exchange on June 1.

With a low tide, Wieczerzak, accompanied by a swimming buddy, dared past the sand line and into the water before dipping head first into the waves.

A dunking in Oregon’s Pacific waters is something he is not likely to repeat.

“The first and the last time,” a shivering Wieczerzak said. “It’s something to remember.”

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