Jeff Jacobs

Radio station owner Jeff Jacobs.

Jacobs Radio, owner of local station 93.3 FM “The Rock,” has purchased KCYS 96.5 FM from the family of broadcaster Dave Heick, who died in December.

Heick operated KCYS from his home in Seaside. His family negotiated a deal with Jeff Jacobs, of Jacobs Radio, for the station.

Jacobs Radio found success in Clatsop County in 2018 with the purchase of 93.3 FM. It was rebranded “The Rock” and two years later is the No.1 Nielsen-rated radio station in the county.

Now they’re adding to their portfolio.

“It wasn’t like I was out shopping for a radio station,” Jacobs said. “But the opportunity presented itself. It was a win for the family and a win for us.”

Operations will move to the station’s studio offices in the Gearhart Plaza off U.S. Highway 101 with towers on Tillamook Head and in Astoria.

The country music format will continue uninterrupted, along with a new morning show targeted to debut later this month.

Based in Tri-Cities, Washington, Jacobs Radio was launched in 2001. “The Rock” joined seven other stations, with affiliates covering areas between the Tri-Cities, Moses Lake and Wenatchee in Washington state and Hermiston and The Dalles in Oregon.

With nine stations, Jacobs isn’t ruling out future purchases.

“It’s not easy times for anybody and there’s going to be a lot of radio stations for sale,” he said. “I want to make sure I’m available for those. It will be a buyer’s market coming up this year, should be positioned in ready for it.”

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