Equipment pulled into place early Tuesday, Sept. 24, and commenced a teardown of the City Center at 250 First Ave. 

By Wednesday, the old structure was demolished. Groundbreaking begins at the start of next week.

The name of the new property will be The Lodge at Seaside, Seaside Lodging co-owner Masudur Khan said.

Construction cost will be in the $10 million to $11 million range, he said. “It's a new market I'm shooting for,” he said. “I have faith in Seaside.”

The audience is going “to be a combination for millennials and mid-level 40s to 60s people,” Khan said. 

He expects rooms to be priced between $250 and $400 per night. Guests will have a swimming pool, ocean views, meeting room and high-end amenities at the four-story property. A game room and lobby offices will be located on the first floor.

Established in 2009, Seaside Lodging is a hospitality company primarily engaged in the management and ownership of upscale, midscale and economy hotels in Seaside. Seaside Lodging now owns and manages seven hotels on the North Coast, with seven of those in Seaside and one in Cannon Beach. 

At the Coast River Inn on South Holladay, Khan said he has found success attracting a new audience to Seaside, including “Portland hipsters” drawn to the property’s colorful signage and decor, bringing it success even though it is blocks from the beach and downtown. 

Seaside Lodging purchased and renovated the City Center Motel in 2013. In 2015 the lodging group acquired the Surfside Inn and merged the 12-room facility at 210 North Downing St. That location will operate as a separate entity. 

The City Center is believed to have been the city’s longest-running hotel, Kaarina Vera sales, marketing and revenue manager of Seaside Lodging said from the company’s neighboring Inn at Seaside, which underwent a $500,000 renovation in 2018.

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