A Seaside landmark grocery will change hands Sept. 9 as Ken and Sons Market becomes the Hamilton Market. Originally known as the Ocean Vista Market, Ken Smith and his family have owned the market at 250 Avenue U since 1967.

The Smiths will be turning over management of the market to Natasha Montero and Mike Hamilton.

Montero and Hamilton went before Seaside’s City Council on Monday, Aug. 26, seeking an off-premise sales license, permitting the sale of malt beverages, wine and cider to go in sealed containers.

Between them, Montero said, they have worked for Whole Foods Market for a combined 35 years, with experience in management, purchasing and dry goods.

Raised in Seattle, the couple moved to Seaside about six months before making the decision to purchase the new market with family member William S. Montero.

“I’ve been coming here for over 20 years and that’s where we always shopped,” Natasha Montero said.

When they found the Smiths were interested in selling, conversations began and a deal struck.

During the transition, the new owners will be circulating new items in with the existing inventory. Customer feedback will be sought to determine local needs.

They intend to place a focus on craft and local beer, as well as healthy, sustainable food options.

Eventually, the market may team with local restaurants or caterers for sandwiches or grab-and-go items, Montero said.

They anticipate about four to six employees, including themselves. They are seeking applications from people with experience in beer and wine, and produce, as well as cashiers and stockers.

“It will be exciting to take on that ‘mom and pop’ torch the Smiths are passing to us,” Hamilton said.

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