Going coastal with new women’s marketing event

Event organizer Allie Kloster.

When Allie Kloster moved to Seaside two years ago, among other things, she saw opportunity. “I’m a full time social media consultant and manager,” Kloster said. “I live on Wi-Fi.”

Kloster, who grew up in western Pennsylvania, met her husband, a Seaside native, when they were both living in Portland. (His mom now lives in Gearhart.) The couple enjoyed spending time at the beach; two years ago they decided to move to Seaside and make it their full-time residence. Recently Kloster had the idea to produce a coastal women’s expo and hold it at the Seaside Civic and Convention Center.

“It’s a one-day event,” Kloster said. “We’ll have a little bit of everything of interest to women — fitness, lifestyle, mindset, local artisans, nonprofits, activity groups, business owners, inspiring speakers, a charity raffle and even an awards ceremony.”

Women vendors will showcase unique products and services from the Oregon coast. “It’s a celebration of creative entrepreneurs and the womanly spirit. It’s a family friendly event open to all ages,” she added.

Kloster expects a turnout of established business owners, entrepreneurs, Pacific Northwest enthusiasts, and “Basically anyone looking to have fun and be inspired.”

Kloster said she was inspired to produce the expo herself after experiencing the Portland Women’s Expo, held at the Oregon Convention Center, a 400-exhibitor event featuring food, wine, music, fun and fashion, and often described as the number one choice for girlfriends day out in Portland for over 20 years.

“The Oregon Coast Women’s Expo is a brand new event,” Kloster said. “I’m a businesswoman and I enjoy bringing more people to the coast. I love creating events and awareness and empowerment around women in business.”

The expo was conceived as a fun event she would want to attend herself. “When I saw there was nothing like the Portland Women’s Expo happening in Seaside, I decided to make it happen,” she said. “It’s free, it’s fun. All you have to do is show up.”

Professional and inspirational speakers are scheduled, covering a variety of topics. “There are speakers on fitness, health, lifestyle, and entrepreneurship.” Vendors will be selling handcrafted soaps and lotions, as well as other artisanal goods. There is a vendor selling locally dyed yarn, as well as other colorful and wearable items. Handmade jewelry is for sale inspired by the Pacific Northwest. The expo also features naturopathic women’s health care resources, as well as professional services.

And then there’s the wine and spirit tasting. Bottles will be for sale.

A charitable element engages donations for dogs and cats to benefit a local shelter.

Admission is free and men are invited.

“Just because we’re highlighting women doesn’t mean we discount the value of contribution and support from our male counterparts,” Kloster said. Wi-Fi will be available at the event, and Kloster said she encourages attendees to use social media.

“I hope visitors bring a positive attitude and are ready to be inspired,” she said. “If you are attending one or more of our workshops or listening to a speaker, you may want to bring a notepad and a pen.

Sponsors, volunteers, and exhibitors are still wanted. The Women’s Expo takes place on Sunday, Feb. 18. from 10 a.m. to 4 p.m.. at the Seaside Civic and Convention Center. Check out ocwexpo.com. For more information, contact Allie Kloster at 503-317-7163, or email her at ocwexpo@gmail.com.


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